Blog

Verdant new wallpaper pattern - Arboretum

Sandra WillundCollection, Pattern

We are now offering a sneak peek at the soon-to-be launched wallpaper collection, Arboretum, a botanical collection with 11 totally new organic patterns centred on greenery. Arboretum has a range of native Swedish trees, Oak, Hazel, Willow, Beech and Quince, each of which has its own wallpaper. This is a modern take on classic patterns which are firmly rooted in our Swedish soil. 

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Green wallpaper in 1930s villa - Sandberg out and about.

Sandra WillundInspiration, Interior design

Today we have been invited to see around Frida’s magnificent 1930s villa, which is filled with green wallpaper. The villa is in the little village of Tvärålund in Västerbotten County in northern Sweden. 
Frida lives in the house along with her husband, Anders, their sons Axel, 9 and Viktor, 7, and with two moggies and a spoiled mongrel dog. They bought the house in 2009, when they were expecting Viktor, and it was ready for moving into in autumn 2010.

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Patterned wallpaper in a 1920's house.

Sandra WillundPattern, Interior design, Botanical

The house is in Ulricehamn, and was one of the first to be built in the area. It is a beautiful and well-planned house, with a large and leafy garden and with the murmur of the small brook in the background.

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DIY - mobile for your little ones. 

Sandra WillundChildren, Do-It-Yourself, Inspiration

Super cool, simple and original DIY tips for the kids room. We love it when things are reused, so today we are offering a DIY tip the form of a cloud mobile which is a perfect project if you have any leftover wallpaper or wallpaper swatches. 

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Affordable Valentine's Day Ideas

Sandra WillundPattern, Do-It-Yourself, Inspiration

Make Valentine a bit more authentic this year with our quick and easy DIY crafts. Whether you love Valentine’s Day or think it’s become too commercialised, it is a great opportunity to show someone special that you appreciate him or her.

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Blue wallpaper in the bedroom that makes a difference.

Sandra WillundPattern, Interior design

As we have written about before, we launched a charity project during our training days, in partnership with our Swedish retailers. The basis of the project was to colour one of our most popular wallpaper patterns in a new colourway. This resulted in over 10 different versions, each with its own rationale. Our design studio selected two of these colourways, one green and one blue, and the ultimate winner was then selected by vote on Facebook. Here you can see the winning pattern in blue in Caroline and Christian’s bedroom.

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Paint or Wallpaper? - The pros and cons

Sandra WillundInspiration, Interior design, Pattern

Is your home in need of a makeover? One of the most effective ways of changing the feel of a room is to paint or wallpaper. Many home owners are fronted with the same questions. Which is the quickest and easiest option, and how do I get the most value for my money? Is wallpaper better than paint? It's a common assumption that paint is the quicker and easier option, but is this really the case? 

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