Guide to 4 different trends

Written by Hanna Wendelbo-Hansson, 19 September, 2016

We launch our Trend Report for Fall/Winter 2016, to guide you through the season based on four different personalities with the home as the starting point. Reflecting different lifestyles, the aim of the report is to help you to find your own, personal interior style and to consume smarter. The Family, the Naturbanist, the Connoiseur or the Nowstalgic – which one are you?


After years of excessive use of white, constantly changing interior looks and a use-and –throw-away mentality, we are seeing a shift in attitude. The carefully-planned, personalised interior is here to stay. We are thinking twice before making our choice, and are looking for ideas that are in line with our personalityin general. Sustainability is at the top of the agenda, along with a feeling of safety and companionship. We long for calm and look forward to getting home. To surround ourselves with objects we can live with for a long time. Objects that are both aesthetically and physically sustainable. We need to move away from the stress of consuming new things based on a new season and the latest trend. This means thinking carefully before buying something new on the spur of the moment.


Our Trend Report FW16 is based on different personalities and the current underlying values and lifestyles. It is a tool to help you consume in the best possible way without making hasty decisions.


During the Oslo Design Fair, Hanna Wendelbo-Hansson, Creative Director at Sandberg Wallpaper, presented our latest trend report. The theme of the fair was TOGETHERNESS, something which is more relevant now than ever. After many years of social media celebrating individualism and allowing our narcissistic sides to grow through social media, we are returning to what we really are. Humans are gregarious animals who like to cooperate. We don’t just want to help, we want to help each other. And the emergence and explosive growth of the Internet and social media platforms have helped us achieve this togetherness. There are more examples of this in the report.


"In an uncertain world which is becoming increasingly globalised and fast-moving, we realise that the home is becoming an increasingly strong symbol, and that we really want to spend time with our nearest and dearest. We have the opportunity to choose from many different expressions and identities to create our own oasis", says Hanna Wendelbo-Hansson.


The report intend to help people identify their own personal interior design profile, which will contribute to a more sustainable and wiser consumption and decoration of Swedish homes. The Trend Report brings together the flows and patterns identified by us during our research, as well as during trend and furniture fairs all over the world.


Charlotte Ryding and Emma Fischer have been responsible for interpreting and styling the four trends, with photos by Jonas Berg.