We’re back in Ulricehamn after a fantastic weekend in Copenhagen, with a media viewing and launch party for our latest collection, Familj. The press release party was held at Lisa Grue’s wonderful studio at Köttbyn in Copenhagen.
The collection was presented by our Creative Director, Hanna Wendelbo-Hansson, and our talented designers Johanna Vestlin and Sara Bergqvist. Lisa Grue talked about the three beautiful patterns, Lisa, Lotte and Mika, she had drawn for the collection.
Hanna explained how the idea of the Familj collection came about, and that the inspiration for the different patterns had been drawn from a number of sources, including a visit to a nursery, an old, worn book and children’s airbrush pens. We then watched the film produced for the collection, and were delighted to be joined by the exceptional team of Jenny and Jens from Dosfamily who had been in charge of styling, photography and film production.
We also held a brief workshop in the afternoon where we made kokadame with Anna from Urban Garden.
We really enjoyed spending the day and evening with so many wonderful people! Thank you to everyone who joined us and shared such a delightful day.
Online Coordinator/Sandberg Wallpaper